5+5 Fun Facts About OOH Advertising

Have you ever wondered about the fun facts of out-of-home advertising? We compiled a fun yet interesting list that you should know about OOH advertising!\n<h3></h3>\n<h3><strong>1. Billboard Advertisements That Broke World Records</strong></h3>\n<span style="font-weight: 400;">\n</span><span style="font-weight: 400;">Did you know that a world record was broken for </span><a href="https://www.guinnessworldrecords.com/world-records/most-brands-advertising-on-one-single-billboard/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">the most brands advertising in a single billboard</span></a><span style="font-weight: 400;">? The record was broken in March 2018 at the United Arab Emirates when 1,563 brands advertised in one billboard led by Ras Al Khaimah Department of Economic Development.</span>\n\n \n\n<a href="https://www.guinnessworldrecords.com/assets/1727016?width=780&height=497" rel="attachment wp-att-6739"><img class="aligncenter wp-image-6739" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/1727016-1.jpeg" alt="" width="623" height="397" /></a>\n\n \n\n<span style="font-weight: 400;">We’re also aware of just how big an impact billboard advertisements have. This organization took things to the next level to break the </span><span style="font-weight: 400;">world record for the largest billboard ever</span><span style="font-weight: 400;">. The Emirates Intellectual Property Association - EIPA from the United Arab Emirates put out a billboard in November 2018 displaying different logos in support for intellectual property rights. The billboard measured </span><span style="font-weight: 400;">6,260 m² (67,382 ft² 11 in²).</span><span style="font-weight: 400;"> </span>\n\n \n\n<span style="font-weight: 400;">If you haven’t noticed, the United Arab Emirates are definitely keen on breaking world records in the out-of-home advertising industry. </span>\n\n \n\n<a href="http://tpmoutdoor.com/blogpost/fun-facts-about-ooh-advertising/1961519-1/" rel="attachment wp-att-6740"><img class="aligncenter wp-image-6740" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/1961519-1.jpeg" alt="" width="611" height="389" /></a>\n<h3></h3>\n<h3><strong>2. Billboards at Times Square, New York City Can Be Seen From Space</strong></h3>\n<span style="font-weight: 400;">New York City is the city that never sleeps. Times Square, one of its most famous locations, is home to a number of the brightest and biggest billboards in one area. Surprisingly, the brightness of these billboards can actually be </span><a href="http://visiblesuns.blogspot.com/2012/12/times-square-from-space.html" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">seen from outer space</span></a><span style="font-weight: 400;">.</span>\n\n \n\n<span style="font-weight: 400;">In 2008, the Expedition 16 crew snapped a photo of Manhattan from the International Space Station. In the image below, it’s not hard to locate just where Times Square is with its very bright lights. </span>\n\n \n\n<a href="https://c8.alamy.com/comp/PY2FDF/manhattan-ny-from-spacejpg-py2fdf-PY2FDF.jpg"><img class="aligncenter wp-image-6741" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/manhattan-ny-from-spacejpg-py2fdf-PY2FDF-1024x681.jpg" alt="" width="622" height="414" /></a>\n<h3></h3>\n<h3><strong>3. Billboard Trends in Different Asian Cities</strong></h3>\n<span style="font-weight: 400;">Different cities have different cultures, and that includes different billboard or out-of-home advertising trends.</span>\n\n \n\n<span style="font-weight: 400;">In Tokyo’s Shibuya Crossing, “Only the biggest, brightest, and boldest ads get noticed,” stated by Jamie Thomson, the head of a copywriting agency in Edinburgh. Shibuya Crossing is one of the busiest intersections in the world where approximately </span><a href="https://www.worldatlas.com/articles/what-is-the-world-s-busiest-pedestrian-crossing.html" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">2,500 people</span></a><span style="font-weight: 400;"> cross its pedestrian lanes at a time.</span>\n\n \n\n<a href="https://www.touristinjapan.com/wp-content/uploads/2018/07/16143526700_160e3d901d_k-1020x600.jpg"><img class="aligncenter wp-image-6742" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/16143526700_160e3d901d_k-1020x600-1.jpg" alt="" width="633" height="372" /></a>\n\n \n\n<span style="font-weight: 400;">In Manila, the famous road called EDSA is home to a great number of billboard advertisements. Since traffic has become a big part of the city culture, brands are sure that their ads will be seen by consumers since most are stuck in traffic </span><a href="https://www.rappler.com/business/190016-metro-manila-traffic-southeast-asia-study-bcg-uber" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">at least 66 minutes</span></a><span style="font-weight: 400;"> every day. </span>\n\n \n\n<span style="font-weight: 400;">Meanwhile, Bangkok’s CentralWorld Plaza is one of the most popular sites for out-of-home advertisements. It is also the </span><a href="https://www.cmo.com/features/articles/2016/5/4/apac-advertisers-head-to-the-great-outdoors.html#gs.z4fey6" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">sixth largest shopping mall</span></a><span style="font-weight: 400;"> in the world. The 8,000-square meter mall is where many big events in the city are held. This is also where many brands, such as Panasonic and Coca-Cola, invest in their billboard advertisements.</span>\n<h3></h3>\n<h3><strong>4. The Rapid and Continuous Growth of Out-of-Home Advertising</strong></h3>\n<span style="font-weight: 400;">Here are some fast yet fun facts about the </span><span style="font-weight: 400;">growth of out-of-home advertising</span><span style="font-weight: 400;"> globally:</span>\n\n \n\n<img class="aligncenter size-large wp-image-6743" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/FUN-FACTS-OOH-INFOGRAPHIC-AA-432x1024.png" alt="" width="432" height="1024" />\n<h3></h3>\n<h3><strong>5. The Most Expensive Billboard in the World</strong></h3>\n<span style="font-weight: 400;">In 2014, </span><a href="https://www.financialexpress.com/industry/times-squares-biggest-most-expensive-billboard-set-to-shine/10147/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">the most expensive billboard in the world</span></a><span style="font-weight: 400;"> was priced at $100,000 a day. This billboard was put up in Times Square, New York City by the Universal Everything studio. The billboard’s goal was to take high-definition LED screens to the next level. Standing at eight-storeys tall and as long as a football field, the screen boasted a 24 million mega pixel display to attract consumers. </span>\n\n \n\n<span style="font-weight: 400;">As we can see in the photo below, this billboard was definitely something you couldn’t miss. </span>\n\n \n\n<a href="http://billboards.bmediagroup.com/wp-content/uploads/2015/08/Most-Expensive-Billboard-in-the-World-1.jpg"><img class="aligncenter wp-image-6744" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/Most-Expensive-Billboard-in-the-World-1-1.jpg" alt="" width="618" height="464" /></a>\n\n \n\n<span style="font-weight: 400;">We all know just how fun out-of-home advertising is with the facts we’ve just mentioned above. The effectiveness of billboard and OOH advertising has become a platform for companies to be fun, creative, and flexible. </span>\n\n \n\n<span style="font-weight: 400;">To add more to the fun, we’ve also made a list of the best OOH advertisements in recent times:</span>\n\n \n<h3><strong>1. This BIC Advertisement Shows Us a Humoring Way to Use Their Razors</strong></h3>\n[caption id="attachment_6745" align="aligncenter" width="600"]<a href="https://static.boredpanda.com/blog/wp-content/uuuploads/billboard-ads/billboard-ads-bic-razor.jpg"><img class="wp-image-6745 size-full" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/billboard-ads-bic-razor-1.jpg" alt="" width="600" height="329" /></a> Advertising agency: TBWA UK[/caption]\n<h3></h3>\n<h3><strong>2. The Day After Tomorrow's Submerged Billboard Took OOH Advertising to Deep Waters Quite Literally</strong></h3>\n[caption id="attachment_6746" align="aligncenter" width="605"]<a href="https://static.boredpanda.com/blog/wp-content/uuuploads/billboard-ads/billboard-ads-day-after-tommorow.jpg"><img class="size-full wp-image-6746" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/billboard-ads-day-after-tommorow-1.jpg" alt="" width="605" height="427" /></a> Advertising agency: Fame Adlabs[/caption]\n<h3></h3>\n<h3><strong>3. Coca-Cola Gave Consumers the Chance to Taste Their Product at This Coke Zero Billboard Advertisement</strong></h3>\n[caption id="attachment_6747" align="aligncenter" width="598"]<img class="wp-image-6747 size-full" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/billboard-604-1199-800-beb68933.rendition.598.336-1.jpg" alt="" width="598" height="336" /> Advertising agency: Ogilvy & Mather New York[/caption]\n<h3></h3>\n<h3><strong>4. Spotify Didn't Hold Back with Their Advertisements by Calling Out Their Own Consumers' Activity</strong></h3>\n[caption id="attachment_6748" align="aligncenter" width="600"]<a href="https://cdn.mos.cms.futurecdn.net/qCiXStT8D35joSWh5Lxb3o-650-80.jpg"><img class="size-full wp-image-6748" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/qCiXStT8D35joSWh5Lxb3o-650-80-1.jpg" alt="" width="600" height="400" /></a> Advertising agency: N/A[/caption]\n<h3></h3>\n<h3><strong>5. Daikin Helps Us Keep Track of the Temperature Outside</strong></h3>\n[caption id="attachment_6749" align="aligncenter" width="610"]<img class="wp-image-6749" src="http://tpmoutdoor.com/wp-content/uploads/2019/09/daikin-1024x672.png" alt="" width="610" height="400" /> Billboard site by: The Perfect Media (TPM Outdoor)[/caption]\n\n \n\n<span style="font-weight: 400;">If you are also looking to have fun with out-of-home advertising, The Perfect Media is here for your needs. You may check out our services and locations to see how you can grow your brand through out-of-home advertising.</span>

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